Social Media Marketing has never been more important to businesses than it is today. A lot of people imagine that if you stick a few funny photos up on Facebook and Tweet something amusing every other week or so that this is a social media campaign. Nothing could be further from the truth!
As an SEO Consultant, one of the first things I check for is a social media presence and the amount of effort put into social media as described above or even less is the norm. For social media to be a success requires hard work and dedication.
The minimum amount of posts is one every 2 days but at the same time 10 every day, if they are drivel, is no good either. ( Sure have some funny pictures you can put up if you want to make a point. Look what Snickers did with Saurez! They had an amusing photo up inside a couple of hours. )
The Main Objectives of a Post About Social Media Marketing
- Engage people so they want to read them.
- Involve people so they want to share them.
- Entice people so they want to comment or ask questions.
3 is where most companies fail at social media. They hire someone to put up some great posts but when they start to build up an audience they have no one in place to talk to them. Like having a sell-out performance and no one shows up to play the gig!
Social Media Marketing Requires you to Connect
When building up a social media following you have to be prepared to talk to people online. You need to engage with them and genuinely make them like what you are saying. It is very difficult for a digital marketing company to have the know how to answer questions posed about your business or the way you operate. This is why so many companies are hiring their own social media people and use social media marketing companies for guidance. Larger companies have teams that work shifts so they can converse 24/7 with the public.
There is also the decision to make on which social media platforms will work best for your business. If you are a B2B business then probably LinkedIn or Twitter are your best choices. If you are B2C then Facebook, Pinterest or Tumblr might be best. None of this is set in stone and is different for each and every business.
I have pages made up that will let you read about these social media marketing platforms. Such as our Pinterest link to provide some helpful hints on social media.They will give you an idea of how best to use each of them to promote your business. Also whether you will find a receptive audience on this platform.
Facebook, Twitter, LinkedIn, Pinterest, Tumblr are the first ports of call and you can read about each of them.