When building up a social media following you have to be prepared to talk to people online. You need to engage with them and genuinely make them like what you are saying. It is very difficult for a digital marketing company to have the know how to answer questions posed about your business or the way you operate. This is why so many companies are hiring their own social media people and use social media marketing companies for guidance. Larger companies have teams that work shifts so they can converse 24/7 with the public.
There is also the decision to make on which social media platforms will work best for your business. If you are a B2B business then probably LinkedIn or Twitter are your best choices. If you are B2C then Facebook, Pinterest or Tumblr might be best. None of this is set in stone and is different for each and every business.
I have pages made up that will let you read about these social media marketing platforms. Such as our Pinterest link to provide some helpful hints on social media. They will give you an idea of how best to use each of them to promote your business. Also whether you will find a receptive audience on this platform.
Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tumblr are the first ports of call and you should read about each of them.