Commonly asked SEO Questions

• Q. Why are all the SEO companies trying to sell me a monthly package?
• A.  SEO is a major undertaking in high competition markets. To compete, a certain amount of time has to be spent EVERY month on improving your rankings.
• Q. If I have the number one spot for my best keywords why do I need to keep paying for SEO?
• A.  Just as you have knocked a competitor from the number one spot, someone else will do the same to you if you stop!
• Q. Which is the best form of SEO?
• A.  Back Links and Onsite Optimisation are the 2 main kinds, but we have found that a combination of both along with technical SEO, content creation, and a social media campaign is what is needed to succeed.
• Q. Do Keywords still matter?
• A. Yes, but things have changed. Previously you could stuff a page with the same keyword to make it rank. Now you need content that is both interesting and relevant to the keyword subject.
• Q. Will moving my website to HTTPS affect my SEO?
• A. Yes. It does improve it slightly but the biggest gain is in consumer trust. Seeing the Green ‘Secure’ icon can affect your conversion rate dramatically.
• Q. Do Social Media links affect my SEO rankings?
• A. Social Media backlinks are of little value to your rankings. BUT!!! A good Social Media campaign increases the traffic to your website raising its relevance to Google’s search engine and subsequently your rankings. Don’t ignore social media.
• Q. What is Voice Search and how will it affect my SEO Rankings?
• A. Voice search is the new way people have of entering their questions into Google. Rather than quickly typed short keywords you may now get complete questions. This means that your present ranking keywords may see a drop in traffic as it moves to the voice search keywords/phrases.

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How to Build Your Online Presence Without Spending More!

As your SEO company, we do not plan to reach the largest possible audience. What we do plan to do, is to reach your largest targeted audience! Rather than having everybody seeing your website, we try to get the viewers most likely to be converted into customers. (It is about keeping your bounce rate analytics down.) If you hire us to manage your PPC campaign you will find us mentioning viewer and ad relevance often.

This role was traditionally filled with advertising on television, radio, newspapers, and, of course in Ireland, the Golden Pages. It has become increasingly obvious that the internet provides a much larger potential customer base. When used correctly this will give a more lucrative ROI. It makes sense for businesses to recognize that the time has come for a change.

We recommend that businesses review their marketing strategies. What is not performing for them? By eliminating these they will have more than enough extra liquidity. From this, they can finance their online presence and massively boost their visibility. It makes good business sense when over 90% of people in Ireland use the internet to find products or services. They do this even if they know a provider in their locality!

Imagine that by taking the cost of one or two newspaper ads every month, you can build an online presence that may double or triple your turnover. Well, with the right SEO strategy and SEO company you can!

When building a website No1 SEO Ireland ensures that our website developers use the lightest, most SEO-friendly, and mobile-friendly templates. Upon these platforms, we can build websites to suit any business from electricians to shipbuilding. If a business comes to us with a website already in place we may sometimes recommend a rebuild due to underlying structural problems with the present website. (This is only in very rare cases where the website is starting to break down.) We will be more than happy to go through these reasons with the client.

A website rebuild is never a bad idea if you feel that your website could be performing better. We rebuild our own website from the ground up at least once every 2 years. It clears out any underlying problems from using an older template and generally ensures that the website works better with the ever-changing browser algorithms. This gives a better user experience and better SEO rankings. As we can use a lot of the present content in most cases, this can be done fairly economically.