PPC Marketing tends to be where a lot of companies spend most of their advertising budgets. Done properly it can bring in a lot of new potential clients and it is not relying on the SEO company you have hired being able to get your website ranking for the terms you want. You know that if you pay enough your website will be on the first page for those terms!
PPC marketing is mainly about ROI. For a successful PPC campaign, you need a high enough conversion rate that you can afford to pay for PPC and still make a profit!
Getting Started with a PPC Campaign
For businesses who need new clients as soon as possible, we can offer PPC campaigns using either Search engine Adwords or social media platforms’ PPC. As every business is different, it is necessary to choose the most appropriate platform(s) on which to advertise. This will give you potential clients arriving on your website straight away. Depending on the budget we may recommend starting with PPC advertising until the client can also afford extra SEO services such as onsite optimization. It is also good to remember that a CPA or a CPV campaign may be more in line with your requirements. Whether to raise brand awareness or to gain acquisitions.
Who Uses PPC Marketing?
PPC marketing is used by a lot of smaller companies starting off who need to be ranked on the first page immediately. Any SEO campaign is going to take a few months to get you to the first page of the search engines. Once there, it can take even longer to move up to the No1 spot. Depending on your business, once your site rankings reach page 3 or 4 the competition levels start going up rapidly. Your SEO campaign will be competing against other companies’ campaigns and you need to have chosen a company that can out-SEO the rest. This is why you can’t just do SEO once and walk away from it. SEO is a marathon, not a race!
Unless you are bringing out a completely new product or service, page 1 for every business will have high competition for rankings.
Some larger companies do only minimal SEO (by their standards). In addition to Onsite Optimization, they use teams for social media and PPC marketing campaigns as well.
PPC Marketing Through Social Media
Search Engine Optimisation ( SEO), Social Media Marketing, Blogging and Content Writing are the most economical long-term solution to building an online presence which will grow your business. Unfortunately, they are not an immediate solution. If you do need an immediate solution then PPC is your answer.
There are various forms of Pay Per Click which can reduce your spend while still bringing in the clients. It is a case of knowing who your potential clients are and aiming for that customer base.
Most Social media platforms now have their own Pay Per Click engines which can be used by themselves or in conjunction with Google Adwords to get the best results from your Pay Per Click Marketing.
No1 SEO Ireland can plan out a PPC campaign for you.
What goes into a PPC campaign is as follows:
A: Keyword Research
B: Keyword grouping
C: PPC Ad Copywriting
D: Keyword Bidding
E: Monthly PPC Reporting
F: Daily Account Management
G: Identifying PPC Budget
I: PPC AD Geo Location
J: Improving ad relevance
All of the above points are necessary when planning a PPC campaign for your business. No1 SEO Ireland is the company you need for getting you the best results at the best price.